Pinterest Business Tips: 8 Easy Steps to Dominating Your Niche on Pinterest

Pinterest for Business?

You’re about get some great Pinterest Business Tips. More than that, you’re about to learn of some unique qualities of Pinterest. These qualities have created an amazing environment which supports and strengthens small businesses. They’ve made Pinterest the fastest growing global social network to date. How can a group of image collections help your business? You’re about to understand how this works. If you truly grasp the power available to you, you’ll want to gain a foothold in your niche… by using Pinterest and these 8 steps to begin!

Why Pinterest?

This is a fair question. It’s one that needs to be asked in order to grasp a full appreciation of Pinterest. A recent study provided by 3M Corporation showed that humans process visuals 66% faster than text. Ever heard the term “eye candy?” Pinterest tempts us with eye candy. Beautiful visuals of a life we want. Pictures of glamorous, clever, humorous, or simple products or services to improve our life grabs us and sucks us in. The proof is in the stats.

The traffic flow from social media sites to online store fronts has changed just over the last year. In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well. The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. Care to take a guess at the average spending amounts from Pinterest users? It was $180!!

Prior to last year, Facebook was thought to be “the” site to promote your business. However, from 09/2011 until 02/2012, Pinterest number of unique users grew by 866%. People are attracted to more visual websites, like a moth to a flame. The more we understand about the way humans process information and how it effects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site for “killing time” a bit more seriously.

What does a typical US Pinterest user look like? About 86% are women. That’s enough to make entrepreneurs’ pulses race. The one’s who get REALLY excited already know women have input to how 85% of American dollars are spent. Also, somewhere between 70-75% of users have a college education. Generally, the greater one’s education, the more stable the income, and higher amount of discretionary income available. Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state. There. Most users of this site fit this woman. Now what?

Here’s what you’ve been waiting to hear: 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.

Obviously, “she” takes her pinning seriously. She doesn’t just like what she sees. She BUYS what she likes. Retailers like The Gap saw the potential early on. The Gap takes beautiful pics of women wearing clothes and places them on their Pinterest Board. It strikes a cord with a viewer. She likes what she sees. She pins it. She moves over to The Gap website. She buys. Take a look at The Gap’s Pinterest page and see how traffic is being driven toward HUGE profits.

Pinterest Business Tips: 8 Easy Steps to Dominating Your Niche on Pinterest

1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will make people salivate. Pinterest has a way for businesses to even include the product price for the item pinned. It’s not difficult to begin setting up your site.

2.) PLAN your layout. Your pages are called Boards. On each board are the pins/visuals. Think about how to organize your business on these boards. There’s not much more frustrating than disorganization in a store, or a virtual storefront!

3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement. (This takes away all reason for your boards being disorganized!)

4.) Share pins on Facebook and Twitter. Leverage your entire social network!

5.) Optimize your Pinterest site with SEO as you are able.

6.) Add a “pin it” button to your website.

7.) Use high quality pins. Do your research on photos which are more appealing. Wearable product sell better when displayed on a person rather than just on a surface. Use smiling models. Often, generic photos which don’t include a face, however, allows the “buyer” to see herself with the product. Books have been written and updated on the psychology of sales. It’s a worthy investment of time to research this.

8.) Use visual calls to action. If you’re selling swimming pools, pin images of not only the installation process, but families enjoying the pool on a summer afternoon. You are NOT selling a container that holds water. You ARE selling family enjoyment, family bonding, and a social outlet that includes friends. Don’t overlook the imagery that sells.

You’re a Service Provider Rather Than Product Provider?

You’re wondering, “How do I use Pinterest to sell a service?” Well, it works about the same way. This is the best Pinterest Business Tip to remember: It’s all about driving traffic. Where? Back to “home base.”

Here’s a couple examples. Let’s take a look at the Pinterest page of Denver’s Rocky Mountain Vitality Massage. Massage is one of those things many enjoy but are also particular about. This is a thoughtful, simple Pinterest board. This Pinterest board was also chosen because every business has challenges to overcome. The legitimate spa and massage industry is no different. Through the proper use of visuals, these challenges can instead become advantages.

Here’s the good about their page: It allows potential customers know what to expect. They demonstrate the storefront from the outside and the inside. It shows a clean place. The visuals supply a relaxing feeling.

As a business tool, though, they could do so much more. In fact, they are missing out on a bit of traffic. There’s not a limit on the pins. Keeping it simple is a good strategy but, just a few more photos of the rooms would have brought reassurance to viewers. Some simple staging techniques to highlight the environment would have gone a long way. Showing a customer draped or semi-clothed while relaxing, awaiting a massage might have attracted more customers. It would draw people in who have varying comfort levels. Also, using a Pinterest Infographic sharing all the services they provide would have been helpful.

Traffic Generator: They might have even pinned a promotion or coupon to generate traffic. It might have been created to drive the traffic of their friends and friends’ friends. For example, you can ask 6 friends do two things for you and your business: “1.) As your friends to “follow” you on Pinterest, 2.) then ask them to go to your webpage to get your monthly newsletter. When your friends do both of these steps, then you’ll get a 1/2 off coupon for …X!” You get the idea.

Finally, this Pinterest page is not optimized so Pinterest- AND Google-users can find their visuals. As a suggestion, at the very least, including a URL on each of your posts to encourage traffic back to your website.

Another example of a service: Pinterest Board. Keywords should be included on the board and on each pin. How else will a board or pins be found? Think about the words people will use to find you and include them in your pins. Include URL links in all of your pins. Have about 200 characters of text with each pin. That typically gains the most numbers of repins. Finally, T-A-L-L images are more likely to be repinned. That’s about it.

There is so much to learn. It can be overwhelming. Is it worth wading through this social media site to find a way to use it? ABSOLUTELY! Remember, start small, with just one Board and a few pins. Soon, you’ll wonder how your business survived without Pinterest!

Internet Home Business Tips – My Turn to Ask Some Sensitive Questions

This internet home business tips article is a bit of a change for me. Ok, like the title states, it’s MY turn to ask some sensitive questions. And I’m counting on YOU for my answers. Get out your trusty email account and get set to write to me with your replies on this internet home business tips. On the other side, you can just post them as comments here for others to see as well.

Alright, the initial question. Why are you operating your own online home based business? Is it because you lost your job? Is it because you simply got fed up of working for some one? Was it the commute to work and back again? Did you just want something better and fun? Is it all about the money or is it the freedom that comes with it?

Everybody has their own reasons for wanting to operate an internet home business. I’d like to know your opinion on these. Here’s the reason why am asking. In some cases, the reason why people want to do this is actually counterproductive to getting things done. I have come to understand that one of the reason people fail in this industry is because the true love for doing something isn’t there. I am sure anyone who has ever tried to be something his not knows what I’m talking about.

Next question is, are you contented with your home based business? I’m not just talking about the money. I’m talking about the actual work itself. Does it excite you or are you bored to tears each time you remember you need to work? If the answer is YES, then maybe this isn’t the right business model for you. There are several kinds of different online home based business models. Just because one doesn’t appeal to you doesn’t mean you can’t find one that you will love doing.

What are your priorities? Is it just to generate income or do you need to love what you’re involved in? Some individuals don’t care what they do as long as they make money doing it. Is the cash more important or is it the liberty to work when you desire? Some people the money is not the number one priority but the freedom is.

If you could do anything else in the world and earn cash, would you do that OR would you still be operating an online home based business? I’ll be sincere. If I could be a successful basket baller, that’s what I’d be doing for a living but that’s a really difficult field to break into, so I’m happy being a successful home based business operator. But no, this isn’t my first choice in the world.

Like I mentioned earlier, if you want to answer any of these questions, you can post your comments or send me an email.

Sincerely looking forward to hearing from you soonest.

I hope you enjoy my internet home business tips.

To YOUR Success,

John Benjamin

5 Business Tips Every Business Person Should Know

There are a lot of business tips that are written, published and told to bring us success in business and in entrepreneurship. Some of them may work for you, but others may not. So you should be wise to choose and use what will bring you the best results. The business world is just like any world – a place yet to be fully discovered. The market seems to be crowded, but the actual market can actually be a place with many empty spaces. The following are five secret business tips you should know in doing business and getting its real success.

1. The market is too wide to focus on competition.
In business, you can’t be too greedy. The market is so wide to share with others. There are still many untapped markets that we need to explore. So instead of focusing on how to beat your business competitors, you can rather concentrate on exploring your mind and imagination. You just need to be creative to discover the several unexploited markets and opportunities out there. Doing business is not all about winning against your competitors, but it’s all about winning your customers, your people and yourself. You can do that by always being the best of yourself at your service.

2. You can lose business even before starting it.
Holding and not quitting on your business is one of the most important secrets of business success. That is why before you start any business, you should assure that it is strategically planned, well assessed and backed up with all the quantitative (money and time) and qualitative (skills, manpower, passion, etc.,) resources. If you cannot do that, you are just like a soldier who has already lost the war even before going to the battle.

3. It’s not all about passion.
Business success doesn’t equals passion. The formula to success includes many qualities that should be added to your passion. One of these qualities is your intention and action to help and make your costumers satisfied. Passion can’t be the only ingredient to any business triumph because it only involves your own happiness. You need to ask and determine what makes your customers happy, and then provide them those things even if it means sacrificing your own enthusiasm. Take note that it’s more important to give passion rather than to indulge it on your own.

4. Business development should start on your personal development
You can’t develop your business if you can’t develop yourself. The reason is that a developed business is one that can develop the lives of its consumers. Thus, it takes a lot of personal development and self growth to develop a business. This includes devoting oneself to quality, integrity, honesty and usability. Remember that greed, lack of self-control, deceit, indolence and procrastination cannot help a business to succeed.

5. You can’t always charge it all to your experience.
I heard many people saying it’s just okay to make mistakes. The truth is it’s surely okay to learn from mistakes, but not seems to be okay to just make mistakes. Besides, we do not only acquire lessons from our mistakes, but we can also learn even without committing them. Business errors can be so risky and destructive to the extent that you cannot already recover your lost business. Moreover, many business mistakes are only discovered when it’s already too late to save your business. That is why it is very essential that an entrepreneur should always exercise prudence to commit these kinds of mistakes. You cannot charge all your mistakes to your experience. Experience is not only a room for all your mistakes; it is also a room for accurate experiences.

I hope those tips above have helped you become a better business person. Remember that to become a successful person, you need to prepare for success. Finally, do not forget that when you achieve success, you need to share it to others to make it a real success.